In 1921, hoping to extend the Labor Day weekend, the local businessmen paraded a group of bathing beauties in front of hundreds of spectators! Quite a draw and extremely successful as we well know today!
The very first parade Grand Marshal was Hudson Maxim, also known as King Neptune. As years went by, the Grand Marshals helped to build the excitement and spectators had a wonderful opportunity to see well known celebrities during their eras, including the glamorous Marilyn Monroe in 1952. The notability of many of the individuals chosen as Grand Marshals during the Parade helped attract thousands to travel to Atlantic City to watch the exciting event live.
Show Us Your Shoes Parade
In the 1970's a group of parade viewers in bleachers overlooking the boardwalk wanted to get a better look at the beautiful shoes the contestants were wearing while traveling the parade route in their convertibles, so they started cheering "Show Us Your Shoes" - the beginning of a new slogan for the parade.
In the past decades, the contestants have transformed the meaning of "Show Us Your Shoes" to a high volume event with elaborate costumes and decorated shoes with outrageous details and designs, keeping the crowds extremely entertained at the unpredictability and spontaneity of the event. The 53 contestants use their imaginations to present creative and fun costumes to the crowds the night before the finale of the Miss America Competition. Many of the state organizations support their contestant by wearing clothing representing that contestant's home state which fills the air with energy that can be felt during the entire parade route.
Again this year, John M. Best, an extraordinary Emmy-Award winning producer and director and his talented team including Todd Marcocci, Maria DiBenedetto, Amy Walp, Amy Beskar, along with wonderful parade volunteers will create another extravagant spectacle for all to see. View the Parade Production Team
The Show Us Your Shoes Parade will showcase floats, bands, dignitaries, military heroes, celebrities, youth groups, special units, our Forever Miss Americas and, of course, the stars of the parade - the 53 State & Territory contestants showing off those fabulously festive shoes and costumes as they ride past the thousands of cheering fans!
Join us on Saturday, September 13th for one of Atlantic City's most colorful and beloved events. September at the shore is usually just perfect weather especially for a Parade. If Mother Nature is kind to us we have a beautiful moon, warm breezy nights and the perfect setting for our Parade on the famous Boardwalk!
Also join our conversation on Twitter: #ShowUsYourShoes
Top Ten Things to Know About the Miss America Show Us Your Shoes
Parade On Saturday, September 13th at 5PM
- TICKETS ARE STILL AVAILABLE if you would like to purchase chairs for the Parade. They are available all this week at Boardwalk Hall lobby, which is open on Friday 9AM â€“ 6PM and Saturday 9AM â€“ 4pm. Tickets are $22.50 each.
- The ushers will be at their sections at 3PM. If you have purchased tickets, you may arrive at your section to take your seat as early as 3PM.
- The parade starts at 5PM from Rhode Island Avenue and arrival at Boardwalk Hall will be approximately 6PM. The end of the Parade Route is Albany Avenue.
- Law Enforcement recommends that you do not bring backpacks or coolers on the Boardwalk.
- Standing room is available throughout the Boardwalk. Please visit MissAmerica.org to see the map and for more helpful parade tips.
- If you have purchased tickets, you must be in your seat by the time listed on your ticket. This is very important since there will be heavy crowds and boardwalk movement will be restricted as the Parade makes it way down the route.
- There are heavy crowds expected for the parade. Allow extra time getting to Atlantic City and extra time for parking. Allow extra time getting to your seats on the Boardwalk.
- Please note that most of the Parade Route will have security fencing lining the route for public safety. Please allow extra time to get around the Boardwalk.
- There will not be special parking for the Parade. There are many lots throughout Atlantic City including the casinos. You can park wherever you like. Parking at Boardwalk Hall is not available on September 13th. Click here to download the event map.
- The Parade will happen rain or shine.
All of us at the Miss America Organization are excited to be back for our second year in Atlantic City to continue the tradition of the "Show Us Your Shoes" parade. Enjoy the Parade and the 2015 Miss America Competition on Sunday, September 14th.
For more information on the parade, please visit www.ShowUsYourShoes.com.