Fitness Returns to the Competition Stage with REBEL x #MissAmericaFit


WEST PALM BEACH, Fla., January 6, 2023 — Miss America, the iconic 100+ year brand, and Rebel Athletic partner to bring Fitness back to the competition stage in a showcase of athleticism and energy!  Fitness has returned to the stage as a competitive event, featuring each delegate in sports and athletic attire, gym shoes and high energy fitness routine on stage, accompanied by live-action videos showcasing each delegate’s journey to fitness and a healthier lifestyle.

Miss America’s CEO Robin Fleming believes “Empowering women in America means making fitness and health a priority – we are excited to announce a multi-year partnership with Rebel Activewear in putting women’s fitness at the top of our ‘to do’ lists, showcasing our delegates fitness initiatives and inspiring all Americans to adopt healthier habits.”

The first preliminary competition on Tuesday evening, January 9th, 2024  will be followed by a special reception showcasing Rebel Athletic entitled ‘REBEL for A Cause’ and Rebel associates will be on hand to award the Rebel Fitness Awards to the three top scoring fitness winners.

The organization nationwide is ‘going red’ to celebrate its 3-year partnership with American Heart Association, and Rebel Activewear is the sole provider from local to state competitions of the signature red designs.  Each local and state contestants has a wide variety of styles to select from, so that she can feel comfortable and yet fashionable on stage.  For a preview of the 2024 collections, please visit the Rebel Athletic styles especially curated for Miss America/Miss America’s Teen contestants.



About the Miss America Brand
The Miss America brand mission is “Empowering Women to Lead” in every area of life from philanthropy, business, arts, politics, education and more. Miss America and Miss America’s Teen local and state ambassadors contribute thousands of community service hours annually, raising funds for philanthropic partners. For more information follow on Instagram, Facebook and Twitter/X. 



Share This Announcement to YOUR Facebook, Twitter/X or your Pinterest Using the Icons Below!