As one of the highest-ranking female executives in advertising (named the 11th Most Powerful Woman in Advertising by Business Insider), Shelley is a passionate builder of global brands and businesses, with expertise across an integrated array of communications disciplines. Shelley has helped champion marketing transformation for domestic and global clients. In her role as CMO of UNICEF USA she is responsible for building the UNICEF brand and communicating its mission “to be the leading child rights organization” to the US market. As a member of the senior management team, her focus is to deliver the goals of the strategic plan through integrated marketing communications across all channels influencing all constituents.
Shelley has been Chief Client Officer at Young & Rubicam and served on Y&R’s Executive Board. During her tenure at WPP she led the Dell, Tyson Foods, Campbell Soup and Xerox business responsible for P&L’s representing over $100 million in annual revenue. As a WPP leader she also provided the vision and organizational leadership to integrate 10 agencies across four continents and deliver cross-channel marketing solutions. She has expertise in driving organic growth from both existing and new clients, introducing new capabilities across offices and lines of business resulting in significant increases in top and bottom- line performance.
As an experienced public company board director, she brings extensive consumer, digital / social and communication strategy expertise to the boardroom. Shelley’s corporate and private governance experience includes tenures on the boards of Paetec Holding Company and W.O.M.E.N in America and Enactus, an NGO working with 66,500 students 1,600 campuses in 36 countries. She serves on the advisory board of Sweetwater Energy, a renewable biotech company.
Shelley is a mentor and a champion of women in the workforce. She led women’s initiatives for Y&R, including WPP’s commitment to the United Nations Gender Equality Sustainable development goal. Among other endeavors, she is a founding member of W.O.M.E.N in America and a charter member of the prestigious Fortune / U.S. State Department Global Mentorship Program. Shelley has recently been named a Global Ambassador for Vital Voices. She is a team builder, a connector, a motivator, a pioneer, a networker, and a leader. In addition to it all, she raised two daughters and a son. She and her husband live in Scarsdale New York, where they occasionally babysit their rescue grand-dog.