SWEEPING CHANGES AS THE MISS AMERICA ORGANIZATION ANNOUNCES CANDIDATES WILL NO LONGER BE JUDGED ON PHYSICAL APPEARANCE
Swimsuit will be eliminated for “The 2019 Miss America Competition”
Airing Live Sunday, September 9th, on ABC
The Board of Trustees of the Miss America Organization announced today groundbreaking changes for the “The 2019 Miss America Competition,” effective this September, by declaring that the 51 women representing their home states and the District of Columbia will no longer be judged on outward physical appearance. “The 2019 Miss America Competition” airs live on ABC, SUNDAY, SEPTEMBER 9th (9:00–11:00 p.m. EDT),from Atlantic City’s historic Boardwalk Hall.
This change in format signals the end of the swimsuit portion of the competition. In its place, each candidate will participate in a live interactive session with the judges, where she will highlight her achievements and goals in life and how she will use her talents, passion, and ambition to perform the job of Miss America.
The former evening gown competition will now give participants the freedom to outwardly express their self-confidence in evening attire of their choosing while discussing how they will advance their social impact initiatives. Talent, which has always been a distinguishing element of Miss America, will remain a highlight of the competition.
“We are no longer a pageant. Miss America will represent a new generation of female leaders focused on scholarship, social impact, talent, and empowerment” said Gretchen Carlson, Chair of the Board of Trustees, adding ”We’re experiencing a cultural revolution in our country with women finding the courage to stand up and have their voices heard on many issues. Miss America is proud to evolve as an organization and join this empowerment movement.”
The job of Miss America is a 365-day a year commitment of serving as an empowerment and leadership mentor. In addition to gaining scholarships to further her education, Miss America will advocate for social issues important to her. In addition to this work, Miss America also serves as an ambassador for the Children’s Miracle Network and the city of Atlantic City, New Jersey.
“Miss America’s new mission statement is: ‘To prepare great women for the world, and to prepare the world for great women,’” said Regina Hopper, President & CEO. “We want more young women to see this program as a platform upon which they can advance their desire to make a real difference and to provide them with the necessary skills and resources for them to succeed in any career path they choose.”
The Miss America Organization is proud to have the support and sponsorship of the Casino Reinvestment Development Authority (CRDA), which provides us the opportunity to bring this event to Atlantic City and shine a national spotlight on the destination.
Global advertising agency Y&R is leading creative and branding work for the organization as Miss America enters a new era of progressiveness, inclusiveness and female empowerment.
Tickets for “The 2019 Miss America Competition” are on sale this Friday, June 8th, and can be purchased at ticketmaster.com.
About The Miss America Organization
The Miss America Organization, a 501(c) (4), is one of the most recognizable household names in America working to empower young women through education and service. The Miss America Organization is comprised of 51 licensed state organizations, including all 50 states and the District of Columbia. Miss America candidates contribute tens of thousands of community service hours annually and have raised over $17 million for Children’s Miracle Network Hospitals and Miss America scholarships since 2007. The Miss America Foundation, a 501(c) (3), provides academic, community service, and other scholarships to young women.
About the CRDA
The only agency of its kind nationwide, the CRDA has used Atlantic City casino reinvestments as a catalyst for meaningful, positive improvement in the lives of New Jersey residents since 1984. Under the 2011 Tourism District Act, the Authority’s mission evolved from statewide projects to becoming the state’s key economic development agency for Atlantic City. CRDA’s expanded responsibilities now include land use regulation, tourism marketing and clean and safe initiatives. The CRDA also oversees Historic Boardwalk Hall (the leading entertainment venue of its size in the country) and the Atlantic City Convention Center. In total, CRDA has invested nearly $2 billion in more than 400 projects statewide, of which $1.8 billion has been invested in Atlantic City, spurring business investments and expansions, and creating permanent jobs in the process. For more information about CRDA and our projects, visit www.njcrda.com. Follow us on Facebook at Facebook.com/njcrda, and Twitter at www.twitter.com/njcrda.
Y&R is one of the leading and most iconic global advertising agencies. We operate as a Global Boutique, connecting deep insights from local business needs and consumers with strategies and objectives that travel across borders. United by a global infrastructure and common tools and technology, all our clients have access to people and resources from everywhere in our network. Y&R has 189 offices in 93 countries around the world, with clients that include Bel Brands, Pepperidge Farm, Dell, Office Depot, Colgate-Palmolive, Telefonica and Xerox, among many others. Y&R is part of WPP (NYSE: WPPGY).
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