Rebecca Minkoff & Miss America 2.0 Join Together to Advance #Grlpwr

August 14, 2018

The Miss America Organization and Rebecca Minkoff have joined together to announce that Miss America 2019 will be performing her job in a selection of clothing provided by Rebecca Minkoff.

Embodying 21st century femininity in all its multidimensionality, Rebecca Minkoff encourages her audience to confidently own the many roles they occupy and their many moods and feelings. Since launching in 2001, the brand has established itself as a destination where functionality, modern femininity, and the current cultural moment converge. The collection spans handbags, ready-to-wear, footwear, jewelry, watches, eyewear, luggage, tech accessories, and swimwear. Through products, content, conversations and experiences, Rebecca Minkoff is dedicated to creating the modern cultural and business narrative of togetherness and a shared success.

“I am excited to join forces with the new Miss America 2.0 and provide Miss America 2019 with a wardrobe for her year of service. I support the program’s new mission and am eager to continue to work with the young women in this program who are true examples for what they should see and strive to become,” said Ms. Minkoff.

Rebecca Minkoff kicked off its support of #grlpwr by providing each of the 51 candidates the official count down watches of Miss America 2019.

“Working together, Rebecca Minkoff and Miss America 2019 will be focusing on advancing the mission of Miss America 2.0 ~ To prepare great women for the world and prepare the world for great women,” said Regina Hopper, Miss America Organization President & CEO.

After she is chosen, Miss America 2019 will develop goals and execute on tactics to advance her chosen social impact initiative, setting metrics and developing partnerships which will show positive results at the end of her year of service.

About The Miss America Organization

The Miss America Organization, a 501(c) (4), is one of the most recognizable household names in America working to empower young women through education and service. The Miss America Organization is comprised of 51 licensed state organizations, including all 50 states and the District of Columbia. Miss America candidates contribute tens of thousands of community service hours annually and have raised over $17 million for Children’s Miracle Network Hospitals and Miss America scholarships since 2007. The Miss America Foundation, a 501(c) (3), provides academic, community service, and other scholarships to young women.